What is a top level domain?
Country-specific top level domains or country code top level domains (ccTLDs)
If, for example, the website is to be accessed primarily from a specific country or region, it makes sense to use the corresponding country-specific top level domain, such as ".de" for Germany or ".at" for Austria. The use of a country-specific top level domain (so-called country code TLD or ccTLD) increases the trust of the target group through the familiarity of the TLD and improves visibility in local SEO rankings. For cities, there are city domains such as ".berlin", ".vienna", ".london" and many more, but only for the best-known major cities.
Generic Top Level Domains = gTLDGeneric
top level domains are not tied to a specific country or region. The best-known examples are ".com" for commercial use, ".org" for organizations, non-profit groups and open source projects and ".net" for companies and services in the field of network technology.
New generic Top Level Domains = ngTLD
The new generic top level domains (ngTLDs) offer many opportunities for very specific business sectors or leisure activities. Well-known examples are ".app" for mobile applications, "blog" for bloggers and online publishers, "store" for online stores and retailers, "music" for music companies and many more.
Considerations when choosing a top level domain
When selecting a top level domain, a few basic considerations should be made. First of all, it is important to determine the target group that is to be addressed with the domain. A well-chosen domain in conjunction with the appropriate top level domain can help to ensure that the website is easy for users to find and remember. A short and memorable domain is ideal for improving the user experience and making it easier to find. These factors should play a decisive role when choosing a domain name. Another important consideration is the availability of the domain name. For some popular TLDs, many domain names are already registered, so there are not many domain names available. In such cases, it may make sense to choose a less used top level domain under which the desired address is still available.
Top level domain for SEO optimization
SEO optimization considerations can also play a role when choosing a TLD. Although Google and other search engines now pay less attention to the keywords within a domain, it can still be beneficial to choose a TLD that is specifically suited to your business or industry. A country-specific top-level domain increases visibility in local markets as search engines can better categorize the website. This way, you can ensure that you choose a suitable domain that best represents your website.
Which domain extension is the best
Which top level domain should I choose?
Country-specific domain
.de domain for Germany
.at domain for Austria
.ch domain for Switzerland
.eu domain
Domain extensions - FAQ
What is a top level domain?
Who assigns domains?
What types of domains are there?
Which domain extension to choose?
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