Domain endings and top-level domains
- Over 450 top level domains
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- Country-specific, generic and new top level domains
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What is a top level domain?
A Top Level Domain (TLD) or domain extension is the part of a domain name that is located directly after the last dot of a domain address and concludes the full name of a domain, such as ".de", ".at", ".com", ".org" or "".net" and many more. The purpose of a domain address is to uniquely identify the name of a website.
When choosing a domain, it is important to choose the right top-level domain. This is because many top-level domains can be used to emphasize the content or purpose of the associated website.
Country-specific top level domains or country code top level domains (ccTLDs)
For region-specific access, use country-specific TLDs like ".de" for Germany or ".at" for Austria to build trust with the target group and improve visibility in local SEO rankings. City domains like ".berlin" or ".london" are available for major cities.
Generic Top Level Domains = gTLD
Top level domains are not tied to a specific country or region. The best-known examples are ".com" for commercial use, ".org" for organizations, non-profit groups and open source projects and ".net" for companies and services in the field of network technology.
New generic Top Level Domains = ngTLD
The new generic top level domains (ngTLDs) offer many opportunities for very specific business sectors or leisure activities. Well-known examples are ".app" for mobile applications, "blog" for bloggers and online publishers, "store" for online stores and retailers, "music" for music companies and many more.
Considerations when choosing a top level domain
When selecting a top-level domain, it is important to consider the target group. A short, memorable domain improves user experience and findability. Additionally, check the availability of the desired name, as popular TLDs may have limited options. Choosing a less common TLD can be a practical alternative.
Top level domain for SEO optimization
SEO optimization considerations can also play a role when choosing a TLD. Although Google and other search engines now pay less attention to the keywords within a domain, it can still be beneficial to choose a TLD that is specifically suited to your business or industry. A country-specific top-level domain increases visibility in local markets as search engines can better categorize the website. This way, you can ensure that you choose a suitable domain that best represents your website.
Which domain extension is the best
There is no best domain extension and therefore no clear recommendation. The choice of top-level domain (TLD) depends on the content and objectives of the associated website. The most commonly used top-level domains are .com, .net, .org and .info, as well as .de for websites aimed at German visitors.
Which top level domain should I choose?
Each TLD has its own advantages and disadvantages. For example, .com is one of the oldest and most frequently used generic top-level domains. Due to its high profile and worldwide distribution, it is associated with a high degree of credibility and professionalism. International projects are often launched with a .com domain. For non-profit organizations, it makes sense to use the .org top-level domain because it underlines the charitable nature of the associated website. Basically, the choice of TLD always depends on the content of the website and the target group as to which domain extension is most suitable.
Country-specific domain
A country domain also supports the search engines in the country-specific classification of the website and leads to a better ranking on the search results pages of the respective country.
.de domain for Germany
The .de top-level domain is one of the most popular and most widely used country domains. If you want to target German internet users in particular, then the .de domain is without a doubt the best choice. The registry does not require a residence or place of business in Germany to register a .de domain, but you must appoint a representative in Germany who can be contacted and is responsible for compliance.
.at domain for Austria
A .at domain is suitable for websites that are geared towards the Austrian market. It can boost the confidence of website visitors, especially if they are based in Austria and prefer a local presence. To register a .at domain, you must have a residence or place of business in Austria.
.ch domain for Switzerland
The .ch top-level domain is a popular choice for companies, organizations and individuals targeting the Swiss market with their website. To register a .ch domain, you must have a residence, place of business or branch office in Switzerland. This requirement is intended to ensure that .ch domains are only used by individuals and organizations that actually operate in Switzerland.
.eu domain
If the geographical focus of the domain is more general, the .eu domain would be a good alternative. As this domain has only been available for a short time, there are still many domain names available. To register a .eu domain, you must have a residence or place of business in a member state of the European Union.
Domain extensions - FAQ
What is a top level domain?
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Which domain extension to choose?
In accordance with Directive 2006/112/EC as amended, prices may vary depending on the customer's country of residence. Price incl. 0% VAT.
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