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Domain endings and top-level domains

Over 450 top level domains
Permanently favorable domains
Country-specific, generic and new top level domains
For memorable domain endings - For SEO-friendly URLs

What is a top level domain?

A Top Level Domain (TLD) or domain extension is the part of a domain that is located directly after the last dot of a domain address and concludes the full name of a domain, such as ".de", ".at", ".com", ".org" or "".net" and many more. The purpose of a domain address is to uniquely identify the name of a website. When choosing a domain, it is important to choose the right top-level domain. This is because many top-level domains can be used to emphasize the content or purpose of the associated website.

Country-specific top level domains or country code top level domains (ccTLDs)

If, for example, the website is to be accessed primarily from a specific country or region, it makes sense to use the corresponding country-specific top level domain, such as ".de" for Germany or ".at" for Austria. The use of a country-specific top level domain (so-called country code TLD or ccTLD) increases the trust of the target group through the familiarity of the TLD and improves visibility in local SEO rankings. For cities, there are city domains such as ".berlin", ".vienna", ".london" and many more, but only for the best-known major cities.

Generic Top Level Domains = gTLDGeneric

top level domains are not tied to a specific country or region. The best-known examples are ".com" for commercial use, ".org" for organizations, non-profit groups and open source projects and ".net" for companies and services in the field of network technology.

New generic Top Level Domains = ngTLD

The new generic top level domains (ngTLDs) offer many opportunities for very specific business sectors or leisure activities. Well-known examples are ".app" for mobile applications, "blog" for bloggers and online publishers, "store" for online stores and retailers, "music" for music companies and many more.

Considerations when choosing a top level domain

When selecting a top level domain, a few basic considerations should be made. First of all, it is important to determine the target group that is to be addressed with the domain. A well-chosen domain in conjunction with the appropriate top level domain can help to ensure that the website is easy for users to find and remember. A short and memorable domain is ideal for improving the user experience and making it easier to find. These factors should play a decisive role when choosing a domain name. Another important consideration is the availability of the domain name. For some popular TLDs, many domain names are already registered, so there are not many domain names available. In such cases, it may make sense to choose a less used top level domain under which the desired address is still available.

Top level domain for SEO optimization

SEO optimization considerations can also play a role when choosing a TLD. Although Google and other search engines now pay less attention to the keywords within a domain, it can still be beneficial to choose a TLD that is specifically suited to your business or industry. A country-specific top-level domain increases visibility in local markets as search engines can better categorize the website. This way, you can ensure that you choose a suitable domain that best represents your website.

Which domain extension is the best

There is no best domain extension and therefore no clear recommendation. The choice of top-level domain (TLD) depends on the content and objectives of the associated website. The most commonly used top-level domains are .com, .net, .org and .info, as well as .de for websites aimed at German visitors.

Which top level domain should I choose?

Each TLD has its own advantages and disadvantages. For example, .com is one of the oldest and most frequently used generic top-level domains. Due to its high profile and worldwide distribution, it is associated with a high degree of credibility and professionalism. International projects are often launched with a .com domain. For non-profit organizations, it makes sense to use the .org top-level domain because it underlines the charitable nature of the associated website. Basically, the choice of TLD always depends on the content of the website and the target group as to which domain extension is most suitable.

Country-specific domain

A country domain also supports the search engines in the country-specific classification of the website and leads to a better ranking on the search results pages of the respective country.

.de domain for Germany

The .de top-level domain is one of the most popular and most widely used country domains. If you want to target German internet users in particular, then the .de domain is without a doubt the best choice. The registry does not require a residence or place of business in Germany to register a .de domain, but you must appoint a representative in Germany who can be contacted and is responsible for compliance.

.at domain for Austria

A .at domain is suitable for websites that are geared towards the Austrian market. It can boost the confidence of website visitors, especially if they are based in Austria and prefer a local presence. To register a .at domain, you must have a residence or place of business in Austria.

.ch domain for Switzerland

The .ch top-level domain is a popular choice for companies, organizations and individuals targeting the Swiss market with their website. To register a .ch domain, you must have a residence, place of business or branch office in Switzerland. This requirement is intended to ensure that .ch domains are only used by individuals and organizations that actually operate in Switzerland.

.eu domain

If the geographical focus of the domain is more general, the .eu domain would be a good alternative. As this domain has only been available for a short time, there are still many domain names available. To register a .eu domain, you must have a residence or place of business in a member state of the European Union.

Domain extensions - FAQ

What is a top level domain?

A top level domain (TLD) is the part of a domain address that appears to the right of the last dot. For the domain "example.com", the top-level domain is therefore ".com".

Who assigns domains?

Domains are assigned by so-called registrars or registries. These are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) and are authorized to sell, register and manage domains for the TLDs assigned to them.

What types of domains are there?

There are many different types of domains. The most common are
Generic top-level domains (gTLDs) such as ".com", ".org" and ".net".
Country code top-level domains (ccTLDs) such as ".de", ".at" and ".ch"
Neutral top-level domains (nTLDs) such as ".store", ".blog" and ".xyz".
Restrictive top-level domains (rTLDs) that are only accessible for certain purposes, such as ".edu" for educational institutions and ".gov" for government authorities.

Which domain extension to choose?

The choice of domain extension depends on various factors, such as the purpose of the website, the target group, the availability of the domain and the geographical focus. For companies and organizations, it often makes sense to choose a .com domain, as this is internationally known and widely used. For local companies and organizations, a country-specific domain extension such as .de or .at may be suitable. For special purposes such as blogs, online stores or certain industries, there are neutral TLDs (nTLDs) that can be a good match for the content of the website. It also makes sense to choose a domain name and a top-level domain that are easy to remember and find.

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